The Low Down On Video Production

The Low Down On Video Production

These days video production has upped the ante, continuing to capture the hearts and minds of the viewer and making cherished movie moments last. Perhaps even a lifetime. As a result the video production industry is rapidly growing and becoming increasingly successful. In fact, the industry offers various businesses valuable services that have a positive impact on not only their corporate image but their bank balances too. So, if you consider yourself a business fundi perhaps its time you invest in video production. It could be your answer to phenomenal success. And, If it weren’t for the constant upgrade of technology, we would still be stuck in the era of silent movies. Imagine being consumed in a black and white world, having to read text at the speed of light, trying to catch up with the story line. If film technology had not evolved, who knows perhaps reading marathons would have been a serious sport. However ‘bleak’ the medium was at one point it has always been a magical and more importantly revolutionary advancement. Inevitably what was known back then certainly had a significant role to play in the technology we are accustomed to today. Only this time round film/video technology is sophisticated and sharper. Although one must admit that silent movies bore a unique charm. Charlie Chaplin wouldn’t quite be Charlie, if he was clad in full-blown color, now would he?

There’s research to back it up. It’s been proven that potential customers are 72% more likely to purchase a product or service when video production is used. They also make their buying decisions faster. 89% of consumers will view a video the same day it is received, and 94% will pass the video tape/cd/dvd along to a friend or relative. Moreover, response rates for video production promotions are 6 times greater than those for printed direct mail. It’s also a well-known fact in industry circles that Video production is more cost effective than any other generic medium. Are you convinced yet?

Nevertheless, what exactly does video production entail? And, more importantly, how does the technology help lucrative industries, as well as lesser known businesses achieve greater success? The notion is fairly simple really, but firstly, one needs to acknowledge that it takes specialised skill and professional know-how to generate maximum use of the medium.

In a nutshell, production companies create videos for a wide range of demands, anything from safety videos for use in corporate environments and medical training videos for teaching purposes. An increasing amount of clients are using the medium in a wide range of commercial and government functions as well. Keep in mind that video is a highly visual media. Most companies need help in areas such as selling, training, promotion, public relations and safety. A well-executed, quality video can do wonders as far as showing potential investors the scope of your business, product or idea. How does it all come together? A video production company takes a brief, produces scripts, liaises with the client and puts a production team together. Notably experts range from camera staff to make-up artists. A classic team usually consists of a director, actors, lighting specialist, and other equipment specialists. The film is shot and initial footage is put on broadcast quality tapes, edited and presented to the customer in a draft, or guide form. Sound tracks, visual effects etc, are added in and the final video is presented to the client.

Clients have the luxury of viewing video material on a range of new devices.

Video production companies can evaluate which medium works best for an individual client. This is of great importance since a properly structured video can make all the difference to the way a movie is portrayed, or how ads on television are viewed by the consumer. Of course, the budget and benefits will dictate which services a client can use and will consider using.

Companies offer a varied selection of services such as high quality TV Ads, corporate films, promotional programmes and some even go as far as producing 3d animation. Video production companies also offer their clients various options and services such as film internal business conferences, video for websites, streaming video and customer testimonials. The advancement in video technology allows production companies to up their game, offering their clients specialist services. For example, high definition digital video technology which enable companies to do a sterling job of recording, editing, and special effects, multimedia and digital audio. They can also provide OB or outside broadcast units for larger projects. By incorporating the latest digital technology, these production companies are able to supply their clients with moving images that can be easily distributed on video cassette, the internet and CD or DVD

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